A review of a movie in a local magazine or on a popular daily television show is an example of:
A)personal selling.
B)publicity.
C)direct marketing.
D)public relations.
E)sales promotion.

Question

Quizplus · Accepted Answer

A review of a movie in a local magazine or on a popular daily television show is an example of publicity, as it is an unpaid form of communication that promotes a product or service by generating news or media coverage. Personal selling, direct marketing, public relations, and sales promotion involve different forms of communication and marketing strategies.

A Review of a Movie in a Local Magazine or on a Popular