Which of the following statements about publicity is true?
A)Publicity is a form of communication that is directly run under an identified sponsorship.
B)Publicity is the only tool used in a firm's public relations efforts.
C)Publicity usually comes in the form of a news story or an editorial.
D)Publicity has more of a long-term, ongoing purpose than public relations.
E)Publicity refers to personal communications regarding an organization and its products.

Question

Quizplus · Accepted Answer

Publicity typically takes the form of a news story or editorial, rather than being directly sponsored like an advertisement (A). It is just one tool used in a firm's overall public relations strategy (B). Publicity can have both short-term and long-term goals, just like public relations (D). Personal communications about an organization and its products would fall under the umbrella of public relations, but not specifically under publicity (E).

Which of the Following Statements About Publicity Is True