Advertising done for the purpose of building store traffic and encouraging consumers to make a purchase takes the form of _____ advertising.
A)trade
B)facultative
C)professional
D)direct-action
E)B2B

Question

Quizplus · Accepted Answer

Direct-action advertising is designed to encourage immediate action from the consumer, such as making a purchase. Its primary goal is to build store traffic and encourage sales.

Advertising Done for the Purpose of Building Store Traffic and Encouraging