Which the following factors is generally neglected through the use of advertising?
A)ability to reach mass markets
B)low cost per contact
C)ability to create brand images and symbolism
D)immediate feedback
E)control of message content and media placement

Question

Quizplus · Accepted Answer

Immediate feedback is generally not possible through the use of advertising as it is a one-way communication channel from the company to the audience.

Which the Following Factors Is Generally Neglected Through the Use