Which of the following features of direct-response advertising differentiates it from other forms of advertising?
A)It provides for immediate feedback from the message recipient.
B)It makes use of only magazines as a primary medium of advertising.
C)It is a form of nonpersonal mass-media communication.
D)It is most widely used because of its pervasiveness.
E)It is a paid form of mass-media communication.

Question

Quizplus · Accepted Answer

Direct-response advertising is designed to evoke an immediate response or action from the message recipient, such as making a purchase or calling a phone number. This feature sets it apart from other forms of advertising, which may not necessarily require an immediate response or feedback.

Which of the Following Features of Direct-Response Advertising Differentiates It