The first step in the IMC planning process is to review the marketing plan and objectives.

Name: The first step in the IMC planning process is to review the marketing plan and objectives.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

This is true. Reviewing the marketing plan and objectives is the first step in the IMC (integrated marketing communications) planning process. Understanding the company's current position and goals is essential for developing an effective promotional strategy.

The First Step in the IMC Planning Process Is to Review