_____ is the sum of all points of encounter or contact that consumers have with the brand, and it extends beyond the experience or outcome of using it.
A)Brand evangelism
B)Brand identity
C)Brand extension
D)Brand differentiation
E)Brand engagement

Question

Quizplus · Accepted Answer

The Answer of _____ is the sum of all points of encounter or contact that consumers have with the brand, and it extends beyond the experience or outcome of using it.
A)Brand evangelism
B)Brand identity
C)Brand extension
D)Brand differentiation
E)Brand engagement

_____ Is the Sum of All Points of Encounter or Contact