To respond to media fragmentation, marketers are increasing their spending on:
A)mass media communication.
B)television advertising.
C)micromarketing.
D)mass production.
E)product packaging.

Question

Quizplus · Accepted Answer

Micromarketing, or targeting specific niche audiences with tailored messages and advertising, is the most effective way to reach fragmented media audiences. Mass media communication and television advertising are less effective as audiences become more segmented. Mass production and product packaging are not relevant solutions to media fragmentation.

To Respond to Media Fragmentation, Marketers Are Increasing Their Spending