_____ has been described as one of the "new-generation" marketing approaches being used by companies to better focus their efforts in acquiring, retaining, and developing relationships with customers and other stakeholders.
A)Decentralized communication systems
B)Bait-and-switch marketing approach
C)Integrated marketing communications
D)Mass media advertising
E)Customer newsletter service

Question

Quizplus · Accepted Answer

Integrated marketing communications refers to the practice of coordinating all promotional messages and activities to ensure the consistency and effectiveness of campaigns across various communication channels. It is a customer-centric approach that seeks to build long-term relationships with customers and other stakeholders through targeted and relevant messages. This approach is particularly relevant in today's fragmented media landscape, where consumers are exposed to a wide range of information sources and messages. By integrating their marketing efforts, companies can ensure that their message cuts through the clutter and reaches the right audience at the right time.

_____ Has Been Described as One of the "New-Generation" Marketing