The basic elements that are used to accomplish an organization's marketing communication objectives are referred to as
A)the marketing mix.
B)marketing strategy tools.
C)the growth-share matrix.
D)the promotional mix.
E)the hype cycle.

Question

Quizplus · Accepted Answer

The promotional mix is the specific combination of advertising, sales promotion, public relations, direct marketing, and personal selling that a company uses to communicate its marketing messages and meet its communication objectives.

The Basic Elements That Are Used to Accomplish an Organization's