For which of the following situations is a consumer's purchase behavior most likely to be characterized by extended problem solving?
A)purchase of laundry detergent
B)selection of frozen meat
C)purchase of a new set of skis by an avid skier
D)selection of a restaurant for lunch with friends
E)purchase of a brilliant-cut diamond wedding ring

Question

Quizplus · Accepted Answer

The purchase of a brilliant-cut diamond wedding ring is a high-involvement purchase that is likely to involve extended problem solving due to the high cost, emotional significance, and long-term implications of the purchase decision. The other options are lower-involvement purchases or routine purchases that are less likely to require as much consideration and decision-making effort.

For Which of the Following Situations Is a Consumer's Purchase