In the postpurchase evaluation stage, when performance of a product or service is below expectations, it would result in
A)the development of consideration threat.
B)the creation of an evoked set.
C)dissatisfaction.
D)the evaluation of attribute bundles.
E)cognitive resonance.

Question

Quizplus · Accepted Answer

When the performance of a product or service is below expectations, it results in dissatisfaction in the postpurchase evaluation stage. Dissatisfaction may lead to negative word-of-mouth communication and reduced likelihood of repeat purchase.

In the Postpurchase Evaluation Stage, When Performance of a Product