Which of the following best defines an attitude?
A)It is defined as an intense emotional response of a consumer when the consumer realizes that a repressed conflict is about to emerge into consciousness.
B)It is defined as a process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world.
C)It is defined as a situation that arises when a consumer's prior product knowledge and buying behavior gets distorted and leads to illegal buying situations.
D)It is defined as a summary construct that represents an individual's overall feelings toward or evaluation of an object.
E)It is defined as the process of presenting a new production process or product into the market and promoting the same to prospective customers.

Question

Quizplus · Accepted Answer

An attitude refers to an individual's overall evaluation or feelings toward an object, person, issue, or situation. It is a summary construct that reflects an individual's thoughts, beliefs, feelings, and predispositions to respond in a consistent way to an object. Option A describes an emotional response to a repressed conflict, while Option B defines the process of perception. Option C describes a situation where a consumer's prior knowledge leads to distorted buying behavior, and Option E describes the process of introducing new products or production processes into the market.

Which of the Following Best Defines an Attitude