Which of the following is true of saliency of beliefs?
A)It provides insight into ways markets can stimulate consumer attitudes.
B)It helps consumers diagnose the underlying basis of marketers' attitudes.
C)It tends to vary across different consumption situations.
D)It does not vary among different market segments.
E)It generally stays stagnant over time.

Question

Quizplus · Accepted Answer

Saliency of beliefs tends to vary across different consumption situations. This means that beliefs that are important in one situation may not be as important in another. The importance of beliefs is influenced by situational factors, such as the product or service being consumed and the context in which it is consumed.

Which of the Following Is True of Saliency of Beliefs