With respect to the consumer decision-making process, which of the following stages can be considered as an immediate outcome of the alternative evaluation stage?
A)information search
B)problem recognition
C)purchase decision
D)postpurchase evaluation
E)elaborative rehearsal

Question

Quizplus · Accepted Answer

The immediate outcome of the alternative evaluation stage is the purchase decision, as this is the stage where the consumer selects one product or service over the others they have evaluated.

With Respect to the Consumer Decision-Making Process, Which of the Following