Which of the following is true of the affect referral decision rule?
A)It is synonymous with the mirror image rule.
B)It is a type of heuristic.
C)It is synonymous with bait-and-switch marketing.
D)It can be used only by marketers who sell luxury products.
E)It is a type of mnemonic.

Question

Quizplus · Accepted Answer

The affect referral decision rule is a type of heuristic, which means it is a mental shortcut or rule of thumb that people use to make decisions quickly and efficiently. The other options are incorrect: the mirror image rule refers to the idea that people tend to like others who are similar to themselves, bait-and-switch marketing is a deceptive practice where a product is advertised but then substituted for a different, less desirable product, and the affect referral decision rule can be used for any type of product or service, not just luxury goods. Mnemonics are memory aids, which are different from decision rules.

Which of the Following Is True of the Affect Referral