Which of the following is the most relevant internal psychological process associated with the problem recognition stage of the consumer decision-making process?
A)employment status
B)motivation
C)assimilation
D)dissociation
E)internalization

Question

Quizplus · Accepted Answer

Motivation is the most relevant internal psychological process associated with the problem recognition stage of the consumer decision-making process. This is because motivation is what drives a consumer to recognize a problem or need that requires a solution, which in turn initiates the decision-making process. Other factors such as employment status, assimilation, dissociation, and internalization may play a role in other stages of the decision-making process but are not as directly relevant to problem recognition.

Which of the Following Is the Most Relevant Internal Psychological