Aspirational reference groups represent groups to which me might like to belong, like when the United States Army shows strong leaders in its ads.

Question

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Aspirational reference groups are groups that individuals aspire to belong to or are inspired by. In this case, the United States Army is portraying itself as an aspirational reference group by displaying strong leaders, to which individuals might aspire to join or admire.

Aspirational Reference Groups Represent Groups to Which Me Might Like