Which of the following is the first stage of the consumer decision-making process?
A)problem recognition
B)internal search
C)external search
D)selective exposure
E)selective retention

Question

Quizplus · Accepted Answer

The first stage of the consumer decision-making process is problem recognition, where the consumer recognizes a need or a problem that requires a solution. This can be triggered by internal or external stimuli such as running out of a product or seeing an advertisement for a new product.

Which of the Following Is the First Stage of the Consumer