Which of the following is true of humor appeals?
A)They usually generate more counterarguments among consumers.
B)They enhance effectiveness by putting consumers in a positive mood.
C)The television medium does not lend itself to humor appeals.
D)The print medium is not feasible for humor appeals.
E)They cannot be presented through radio.

Question

Quizplus · Accepted Answer

Humor appeals can enhance effectiveness by putting consumers in a positive mood, making them more receptive to the message. Research suggests that humor appeals lead to more favorable attitudes toward the ad and the brand being advertised. However, it is not true that they usually generate more counterarguments among consumers or that they cannot be presented through radio. The effectiveness of humor appeals can vary across different media, but they are not limited to a particular medium.

Which of the Following Is True of Humor Appeals