Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility.The two important dimensions associated with credibility are
A)consistency and image.
B)image and trustworthiness.
C)differentiability and expertise.
D)expertise and trustworthiness.
E)image and expertise.

Question

Quizplus · Accepted Answer

The two important dimensions associated with credibility are expertise and trustworthiness. Expertise refers to the perceived knowledge or skill of the spokesperson on the topic being discussed, while trustworthiness reflects the perceived honesty and sincerity of the spokesperson. Marketers typically select spokespeople who are perceived as credible on both dimensions in order to maximize their message influence.

Marketers Who Try to Select Spokespeople Whose Traits Will Maximize