Information from the Internet Is Self-Paced, Whereas Information from the Broadcast

Information from the Internet is self-paced, whereas information from the broadcast media of radio and television is externally paced.
Information from ads in print media, such as newspapers, magazines, or direct mail, as well as the Internet is self-paced; readers process the ad at their own rate and can study it as long as they desire. In contrast, information from the broadcast media of radio and television is externally paced; the transmission rate is controlled by the medium.