Consumers who are particularly knowledgeable about a product or service or have strongly established attitudes are more influenced by a celebrity than those with little knowledge or neutral attitudes.
Correct Answer:
Verified
Q4: A model/celebrity, when used as an indirect
Q5: Some research suggests the use of a
Q6: The "vampire effect" happens when consumers focus
Q7: Creating an image or culture around the
Q8: Independent variables are the steps a receiver
Q9: In 2009, the Federal Trade Commission passed
Q13: When immediate impact is not the objective
Q14: In terms of source attractiveness, unlike internalization,
Q16: Advertisers who are concerned about the negative
Q20: Promotional planners need to know how decisions
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