Which of the following is a quantitative model used to budget advertising expenditures?
A)ROI budgeting model
B)competitive parity model
C)computer simulation model
D)arbitrary allocation model
E)percentage-of-sales model

Question

Quizplus · Accepted Answer

Computer simulation models are quantitative models that use historical data and mathematical algorithms to simulate the impact of different advertising expenditures on sales.

Which of the Following Is a Quantitative Model Used to Budget