Which of the following allocation methods makes use of a buildup approach to setting budgets?
A)percentage-of-sales
B)arbitrary allocation
C)competitive parity
D)objective and task
E)affordable

Question

Quizplus · Accepted Answer

The objective and task method involves setting marketing objectives, identifying the tasks needed to achieve those objectives, and then estimating the costs of performing those tasks. This approach is sometimes called the "buildup" method, as the budget is built up from specific marketing activities and objectives.

Which of the Following Allocation Methods Makes Use of a Buildup