Defining the communications goals to be accomplished and estimating the costs associated with the performance of the necessary strategies and activities are steps in the _____ method of budgeting.
A) competitive parity
B) payout planning
C) return on captial
D) return on investment
E) objective and task

Question

Quizplus · Accepted Answer

Defining communications goals and estimating costs associated with their accomplishment are key components of the objective and task method of budgeting. This method involves setting specific objectives and then determining the tasks and costs necessary to achieve those objectives. It is considered a more comprehensive and effective method than competitive parity, payout planning or return on capital, which do not involve specific goal-setting and task identification. Return on investment involves evaluating the financial return on a marketing investment, but does not involve setting specific communications goals or estimating costs.

Defining the Communications Goals to Be Accomplished and Estimating the Costs