The objective and task method is most difficult to use when
A)the product to be promoted is intangible and in the maturity stage of its product lifecycle.
B)the product to be promoted is in the decline stage of its product lifecycle.
C)the product to be promoted is a cash cow.
D)the product to be promoted is new to the market.
E)the product is typically tied to after-sales service.

Question

Quizplus · Accepted Answer

The objective and task method is challenging to use for new products because it requires setting clear objectives and estimating the costs to achieve them, which is difficult without historical data or market experience.

The Objective and Task Method Is Most Difficult to Use