An ad for Red Bull that focuses on the dominant traits of the product-its ingredients-and the benefits they provide is using a ________________ appeal.
A)feature
B)recency
C)favorable price
D)popularity
E)Fear

Question

Quizplus · Accepted Answer

A feature appeal focuses on the specific traits or characteristics of the product, which in this case are the ingredients in Red Bull that provide energy and other benefits. This type of appeal highlights the unique features of the product and why they are important to the consumer.

An Ad for Red Bull That Focuses on the Dominant