A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or to influence the feelings of consumers toward a product, service, or cause.
A) brand dilution
B) brand parity
C) business plan
D) advertising appeal
E) advertising character
Correct Answer:
Verified
Q2: Ads for industrial and other business-to-business products
Q3: The ultimate responsibility for determining whether an
Q4: The main point of an ad with
Q5: Image executions rely heavily on visual elements
Q6: Endorsers promote a company or its products
Q7: Experts suggest that advertisements targeted to older
Q8: The Joint Policy Committee on Broadcast Relations
Q9: An international denim brand asks its advertising
Q10: The objective of an ad with a
Q11: The purpose of the dramatization technique is
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