The objective of an ad with a rational appeal is to persuade the target audience to buy the brand because it is the best available or does a better job of meeting consumers' needs.

Question

Quizplus · Accepted Answer

The statement correctly describes the objective and content of ads with rational appeal, emphasizing the use of facts and logic to persuade the target audience to purchase the brand because of its superior quality or ability to meet consumers' needs.

The Objective of an Ad with a Rational Appeal Is