It has been suggested that advertising targeted to older consumers should use models who are 10 years older than the average age of the target audience, since most people feel older than their chronological age.

Question

Quizplus · Accepted Answer

Most people actually feel younger than their chronological age, so advertising targeted to older consumers often uses models who appear slightly younger or closer to the actual age of the target audience to better resonate with how they perceive themselves.

It Has Been Suggested That Advertising Targeted to Older Consumers