An ad for TaylorMade M1 and M2 drivers notes its drivers are played by more professional golfers on tour than any other brand.TaylorMade is using a ________________ appeal.
A)feature
B)recency
C)favorable price
D)popularity
E)fear

Question

Quizplus · Accepted Answer

The ad is using a popularity appeal by highlighting that more professional golfers on tour use TaylorMade M1 and M2 drivers than any other brand. This implies that the brand is trusted and preferred by professionals, which could entice amateur golfers to purchase and use the same brand.

An Ad for TaylorMade M1 and M2 Drivers Notes Its