Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.
A)informational
B)emotional
C)fear
D)creative
E)non-cognitive

Question

Quizplus · Accepted Answer

Informational appeals focus on providing information about the product's features, benefits, and functional or utilitarian needs it serves. They are designed to convey factual information to the target audience.

Advertising Appeals That Focus on Functional or Utilitarian Needs and Emphasize