Which of the following factors leads to an underestimation of actual reach?
A)changes in daily inch rates
B)cost per page variations
C)pass-along rates
D)ineffective CPP estimations
E)variations in the TCPM

Question

Quizplus · Accepted Answer

Pass-along rates refer to the number of people who receive the message secondhand, who were not the original recipients. This factor can lead to an underestimation of actual reach, as those who receive the message secondhand are not necessarily included in the initial estimation of reach. Changes in daily inch rates, cost per page variations, ineffective CPP estimations, and variations in the TCPM do not directly relate to underestimation of actual reach.

Which of the Following Factors Leads to an Underestimation of Actual