Which of the following media is described as having few valid measurement techniques, a flexible message platform, and a direct selling potential?
A)television
B)interactive media
C)radio
D)direct mail
E)newspapers

Question

Quizplus · Accepted Answer

Interactive media is characterized by few valid measurement techniques due to its evolving nature, a flexible message platform given its digital format, and direct selling potential through direct interactions and transactions online.

Which of the Following Media Is Described as Having Few