Advertisers include _____ in the readers per copy figures to estimate the number of people who read a magazine without buying it.
A)pass-along rates
B)cost per point
C)frequency estimates
D)gross ratings points
E)average frequency index

Question

Quizplus · Accepted Answer

Pass-along rates represent the estimated number of people who read a magazine without buying it, which is used by advertisers to include in the readers per copy figures.

Advertisers Include _____ in the Readers Per Copy Figures to Estimate