_____ calculates the cost per thousand based on the target audience rather than the overall audience.
A)BDI
B)CDI
C)Target CPM
D)Target market segmentation
E)Target buying power index

Question

Quizplus · Accepted Answer

Target CPM (cost per thousand) calculates the cost per thousand impressions based on the target audience rather than the overall audience. This allows the advertiser to focus on reaching the most relevant and valuable audience. BDI (Brand Development Index) and CDI (Category Development Index) are measures of how much potential there is for a brand or product category in a given market, while Target Market Segmentation and Target Buying Power Index do not relate specifically to calculating the cost per thousand.

_____ Calculates the Cost Per Thousand Based on the Target