Which of the following is an activity in the control phase of a marketing plan?
A)Developing and implementing a marketing mix
B)Identifying a business's mission and objectives
C)Evaluating the performance of a marketing strategy
D)Identifying the opportunities present in a market
E)Understanding a firm's competitive strengths and weaknesses

Question

Quizplus · Accepted Answer

The control phase of a marketing plan involves evaluating the performance of the marketing strategy and making any necessary adjustments or corrections to achieve the desired outcomes. This is typically done through the use of various metrics and data analysis techniques to measure the effectiveness of the marketing tactics and identify areas for improvement. Developing and implementing a marketing mix, identifying a business's mission and objectives, identifying market opportunities, and assessing competitive strengths and weaknesses are typically activities that take place in earlier stages of the marketing planning process.

Which of the Following Is an Activity in the Control