Lincoln Introduced the New Lincoln Navigator, a Large Luxury Suv

Question 15
Multiple Choice

Lincoln introduced the new Lincoln Navigator, a large luxury SUV, to appeal to higher income families who do not desire to buy a minivan.The Navigator is a luxury 8-seater car, which has more power, and offer many more luxury features than traditional minivans.This is an example of A)Market development B)Market positioning C)Situation analysis D)Market segmentation E)A strategic business unit