Which of the following is NOT correct about segmentation:
A)A market can consists of several segments.
B)There are more than one way of segmenting a market
C)Market segment is a group of consumers who respond the same to a firm's marketing efforts
D)A company should understand and satisfy the needs of all the segments in the market.
E)Segmentation is a process of dividing the market into distinct groups of customers.

Question

Quizplus · Accepted Answer

A company should not necessarily try to satisfy the needs of all the segments in the market. Instead, it should focus on the segments that are most attractive and profitable. Trying to satisfy the needs of all segments can lead to diluted marketing efforts and reduced effectiveness.

Which of the Following Is NOT Correct About Segmentation