Which of the following statements best defines habitual decision making?
A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question

Quizplus · Accepted Answer

Habitual decision making refers to a purchase decision process in which consumers engage with little conscious effort. It is characterized by consumers making choices based on their past behaviors and experiences with a product or service, without actively considering other alternatives.

Which of the Following Statements Best Defines Habitual Decision Making