Mary, a 25-year-old administrator, enjoys going out every weekend.One afternoon, while window shopping at a mall, Mary spots a sale at her favourite retail store.Despite making a strict resolution not to buy unnecessary goods, Mary weakens and buys a purse, a pair of jeans, and a pair of shoes.This is an example of:
A)habitual decision making.
B)an internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)an external search for information.

Question

Quizplus · Accepted Answer

Mary's decision to buy the purse, jeans, and shoes on impulse, despite her resolution not to buy unnecessary goods, is a clear example of impulse buying.

Mary, a 25-Year-Old Administrator, Enjoys Going Out Every Weekend