In the context of consumer buying decision, a consumer's degree of interest or concern in a product or service is called:
A)perception
B)involvement.
C)learning.
D)motive.
E)attitude.

Question

Quizplus · Accepted Answer

The degree of interest or concern in a product or service is known as involvement. It refers to the importance or relevance of a product to a consumer and is a crucial factor in their buying decision. The higher the involvement, the more likely the consumer is to engage in extensive information search, evaluation of alternatives, and consideration of multiple factors before making a purchase decision.

In the Context of Consumer Buying Decision, a Consumer's Degree