After having eaten an expensive Indian meal at a fine dining restaurant, Shane realized that he could have eaten more at another restaurant for a lesser price.Which of the following is being illustrated in this scenario?
A)Habitual decision making
B)An external search for information
C)Ritual consumption
D)An internal search for information
E)Postpurchase dissonance

Question

Quizplus · Accepted Answer

The scenario illustrates postpurchase dissonance, which occurs when a consumer doubts the decision after a purchase, often due to realizing there might have been a better option available.

After Having Eaten an Expensive Indian Meal at a Fine