Which of the following statements best defines postpurchase dissonance?
A)It refers to an internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question

Quizplus · Accepted Answer

Postpurchase dissonance is a form of cognitive dissonance that occurs when a consumer doubts their purchase decision, often due to the inconsistency between their beliefs and the action of purchasing.

Which of the Following Statements Best Defines Postpurchase Dissonance