Customers are more likely to use "decision heuristics" for which category of products?
A)Shopping
B)Specialty
C)Convenience
D)Luxury
E)Credence-based

Question

Quizplus · Accepted Answer

Customers are more likely to use decision heuristics for products that are easily available and frequently purchased, which characterizes convenience products. These products are typically low-priced and require minimal effort to purchase, so consumers tend to rely on heuristics like brand recognition or previous experience rather than conducting extensive research or considering a wide range of options.

Customers Are More Likely to Use "Decision Heuristics" for Which