Jim wants to buy a new smart phone.He considers several factors, such as camera quality, processor, style, operation system, battery life and price.He selected the most recent Samsung Galaxy even though it was priced a little higher than the budget he has set aside, he feels the superb camera quality and battery life will compensate for the higher price.Which of the following is being illustrated in this scenario?
A)A compensatory decision rule
B)Postpurchase dissonance
C)A determinant attribute
D)Decision heuristics
E)An external locus of control

Question

Quizplus · Accepted Answer

The scenario illustrates the use of a compensatory decision rule, where Jim weighs the different factors and chooses a product with strong attributes in certain areas (camera and battery life) that make up for higher price.

Jim Wants to Buy a New Smart Phone