Jim Wants to Buy a New Smart Phone

Question 27
Multiple Choice

Jim wants to buy a new smart phone.He considers several factors, such as camera quality, processor, style, operation system, battery life and price.He selected the most recent Samsung Galaxy even though it was priced a little higher than the budget he has set aside, he feels the superb camera quality and battery life will compensate for the higher price.Which of the following is being illustrated in this scenario? A)A compensatory decision rule B)Postpurchase dissonance C)A determinant attribute D)Decision heuristics E)An external locus of control