Mark wants to go to a good fast-food restaurant for dinner.He recalls all the fast-food restaurants that he has visited.He then decides on his favourite, a restaurant that he has been visiting since childhood.This is an example of:
A)habitual decision making.
B)an external search for information.
C)impulse buying.
D)an internal search for information.
E)postpurchase dissonance.

Question

Quizplus · Accepted Answer

Mark is relying on his memory and past experiences to make a decision, which is an example of an internal search for information.

Mark Wants to Go to a Good Fast-Food Restaurant for Dinner.He