Consumer decision process model represents…
A)Steps consumers go through during a purchase
B)Process that consumers go through in a store to make a final purchase decision
C)Process that companies go through to convince customer to make a purchase
D)Factors that target market consider to make a purchase decision
E)Steps that consumer go through before, during, and after making purchases.

Question

Quizplus · Accepted Answer

The consumer decision process model represents the steps that consumers go through before, during, and after making purchases. These steps include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Therefore, option E is the best choice. The other options are not accurate as they either focus on a specific aspect of the consumer decision process or are not related to the decision-making process at all.

Consumer Decision Process Model Represents…