The personal gratification that consumers associate with a product or service fulfills:
A)esteem needs.
B)functional needs.
C)safety needs.
D)physiological needs.
E)psychological needs.

Question

Quizplus · Accepted Answer

The personal gratification that consumers feel with a product or service suggests that the product/service fulfills their psychological needs, such as the need for belonging, status, or self-expression. This goes beyond functional (B), safety (C), physiological (D), or esteem (A) needs that are more related to basic or practical requirements.

The Personal Gratification That Consumers Associate with a Product or Service